All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All


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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - All Marketers are Liars The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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Détails All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Le Titre Du LivreAll Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
EAN9781591845331
AuteurSeth Godin
ISBN-101591845335
LangueAnglais
Nombre de pages240 pages
EditeurPortfolio
CatégoriesBusiness & Investing
Évaluation du client4.3 étoiles sur 5 de 314 Commentaires client
Nom de fichierall-marketers-are-liars-the-underground-classic-that-explains-how-marketing-really-works-and-why-a.pdf
La taille du fichier27.01 MB