Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers


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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers - Crossing the Chasm Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.

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Le Titre Du LivreCrossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
EAN9780060517120
AuteurGeoffrey A. Moore
ISBN-100060517123
LangueAnglais
Nombre de pages256 pages
EditeurHarperBusiness
CatégoriesBusiness & Investing
Évaluation du client4.9 étoiles sur 5 de 274 Commentaires client
Nom de fichiercrossing-the-chasm-marketing-and-selling-disruptive-products-to-mainstream-customers.pdf
La taille du fichier25.26 MB