Decoded: The Science Behind Why We Buy


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Decoded: The Science Behind Why We Buy - Decoded In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. Full description

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Détails Decoded: The Science Behind Why We Buy

Le Titre Du LivreDecoded: The Science Behind Why We Buy
EAN9781118345603
AuteurPhil Barden
ISBN-101118345606
LangueAnglais
Nombre de pages288 pages
EditeurJohn Wiley & Sons
CatégoriesBusiness & Investing
Évaluation du client3.2 étoiles sur 5 de 478 Commentaires client
Nom de fichierdecoded-the-science-behind-why-we-buy.pdf
La taille du fichier19.11 MB