Hooked: How to Build Habit-Forming Products


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Hooked: How to Build Habit-Forming Products - Hooked Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our b...

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Détails Hooked: How to Build Habit-Forming Products

Le Titre Du LivreHooked: How to Build Habit-Forming Products
EAN9780241184837
AuteurNir Eyal
ISBN-100241184835
LangueAnglais
Nombre de pages256 pages
EditeurPortfolio Penguin
CatégoriesBusiness & Investing
Évaluation du client3.6 étoiles sur 5 de 469 Commentaires client
Nom de fichierhooked-how-to-build-habit-forming-products.pdf
La taille du fichier29.3 MB