Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.


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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers. - Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

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Détails Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.

Le Titre Du LivrePermission Marketing: Turning Strangers Into Friends And Friends Into Customers.
EAN9781416526667
AuteurSeth Godin
ISBN-101416526668
LangueAnglais
Nombre de pages256 pages
EditeurSimon & Schuster
CatégoriesBusiness & Investing
Évaluation du client3.4 étoiles sur 5 de 215 Commentaires client
Nom de fichierpermission-marketing-turning-strangers-into-friends-and-friends-into-customers.pdf
La taille du fichier28.66 MB