Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering


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Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering - "Strategic Alliances and Marketing Partnerships" will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, "Strategic Alliances and Marketing Partnerships" will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

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Détails Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

Le Titre Du LivreStrategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
EAN9780749454845
AuteurRichard Gibbs
ISBN-100749454849
LangueAnglais
Nombre de pages256 pages
EditeurKogan Page Ltd
CatégoriesBusiness & Investing
Évaluation du client3.6 étoiles sur 5 de 457 Commentaires client
Nom de fichierstrategic-alliances-marketing-partnerships-gaining-competitive-advantage-through-collaboration-an.pdf
La taille du fichier22.37 MB