The Long Tail: Why the Future of Business Is Selling Less of More


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The Long Tail: Why the Future of Business Is Selling Less of More - The Long Tail In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. Full description

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Détails The Long Tail: Why the Future of Business Is Selling Less of More

Le Titre Du LivreThe Long Tail: Why the Future of Business Is Selling Less of More
EAN9781401309664
AuteurChris Anderson
ISBN-101401309666
LangueAnglais
Nombre de pages288 pages
EditeurHachette Books
CatégoriesBusiness & Investing
Évaluation du client3.6 étoiles sur 5 de 453 Commentaires client
Nom de fichierthe-long-tail-why-the-future-of-business-is-selling-less-of-more.pdf
La taille du fichier21.82 MB